{"id":1492,"date":"2018-03-16T06:36:46","date_gmt":"2018-03-16T05:36:46","guid":{"rendered":"https:\/\/www.bubakov.net\/?p=1492"},"modified":"2018-03-16T06:41:51","modified_gmt":"2018-03-16T05:41:51","slug":"nudge-stouch","status":"publish","type":"post","link":"https:\/\/www.bubakov.net\/?p=1492","title":{"rendered":"Nudge (\u0160\u0165ouch)"},"content":{"rendered":"<p><a href=\"http:\/\/www.knihazlin.cz\/cache\/images\/productbox\/74_nudge_obalka.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail\" src=\"http:\/\/www.knihazlin.cz\/cache\/images\/productbox\/74_nudge_obalka.png\" width=\"160\" height=\"224\" \/><\/a>P\u0159i rozhodov\u00e1n\u00ed z\u00e1le\u017eitost\u00ed, kter\u00e9 se objevuj\u00ed z\u0159\u00eddka (kolikr\u00e1t za \u017eivot se rozhodujeme o hypot\u00e9ce, penzijn\u00edm p\u0159ipoji\u0161t\u011bn\u00ed?) a jejich\u017e dopad nen\u00ed okam\u017eit\u00fd, je jen m\u00e1lokdo schopen dohl\u00e9dnout skute\u010dn\u00e9 n\u00e1sledky sv\u00e9ho kon\u00e1n\u00ed. M\u00e1lokdo ji\u017e p\u0159i prvn\u00ed v\u00fdplat\u011b u\u010din\u00ed rozhodnut\u00ed, \u017ee si bude spo\u0159it na d\u016fchod, proto\u017ee oslava s&nbsp;kamar\u00e1dy p\u0159eci jen p\u0159inese v\u00fdsledky ihned, zat\u00edmco d\u016fchodov\u00fd v\u011bk se v&nbsp;tu dobu zd\u00e1 pon\u011bkud daleko. A tak auto\u0159i hledali cestu, jak nav\u00e9st lidi na spr\u00e1vn\u00e9 rozhodov\u00e1n\u00ed d\u016fle\u017eit\u00fdch z\u00e1le\u017eitost\u00ed. C\u00edlem nebylo lidem sebrat mo\u017enost se rozhodovat, ale v&nbsp;n\u011bkter\u00fdch situac\u00edch jim pomoci s&nbsp;v\u00fdb\u011brem t\u00e9 nejlep\u0161\u00ed varianty.<!--more--><\/p>\n<p>Kniha se zaob\u00edr\u00e1 mo\u017enostmi, jak\u00e9 m\u00e1 ve\u0159ejn\u00e1 moc, pop\u0159. jin\u00e1 ve\u0159ejn\u00e1 moc p\u0159i formov\u00e1n\u00ed rozhodnut\u00ed velk\u00fdch skupin lid\u00ed pro jejich vlastn\u00ed dobro &#8211; \u0161koln\u00ed j\u00eddelna m\u016f\u017ee pouhou zm\u011bnou prezentace nab\u00eddky posunout d\u011bti k&nbsp;v\u00fdb\u011bru zdrav\u011bj\u0161\u00edch j\u00eddel, ani\u017e by p\u0159estala nab\u00edzet i ta m\u00e9n\u011b zdrav\u00e1 apod. P\u0159ipo\u010dteme-li k&nbsp;tomu vyu\u017eit\u00ed fenom\u00e9nu v\u00fdchoz\u00edch nastaven\u00ed (pokud jedinec aktivn\u011b neu\u010din\u00ed v\u00fdb\u011br, plat\u00ed v\u00fdchoz\u00ed mo\u017enost), kter\u00e9 v\u011bt\u0161ina lid\u00ed nem\u011bn\u00ed, pak je v\u00edce ne\u017e zjevn\u00e9, \u017ee se jedn\u00e1 o zaj\u00edmav\u00e9 \u010dten\u00ed.<\/p>\n<p>Miroslav Vachek<\/p>\n<hr \/>\n<p>Kniha byla za\u0159azena do programu <a href=\"\/?cat=14\">Bub\u00e1kov \u010dte<\/a> a byla v\u011bnov\u00e1na novostra\u0161eck\u00e9 knihovn\u011b, kde si ji lze p\u016fj\u010dit.<\/p>\n<hr \/>\n<p><strong>Nudge\u00a0(\u0160\u0165ouch)<br \/>\n<em>Jak postr\u010dit lidi k&nbsp;lep\u0161\u00edmu rozhodov\u00e1n\u00ed o zdrav\u00ed, majetku a \u0161t\u011bst\u00ed<\/em><br \/>\n<\/strong><\/p>\n<ul>\n<li>Autor: Richard H. Thaler,\u00a0Cass R. Sunstein<\/li>\n<li>Nakladatel: Kniha Zl\u00edn<\/li>\n<li>ISBN: 978-80-87162-66-8<\/li>\n<li>N\u00e1zev v&nbsp;origin\u00e1lu: Nudge<\/li>\n<li>P\u0159eklad: Eva Dejmkov\u00e1<\/li>\n<li>Rozsah: 310 stran<\/li>\n<li>Rok vyd\u00e1n\u00ed: 2010<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i rozhodov\u00e1n\u00ed z\u00e1le\u017eitost\u00ed, kter\u00e9 se objevuj\u00ed z\u0159\u00eddka (kolikr\u00e1t za \u017eivot se rozhodujeme o hypot\u00e9ce, penzijn\u00edm p\u0159ipoji\u0161t\u011bn\u00ed?) a jejich\u017e dopad nen\u00ed okam\u017eit\u00fd, je jen m\u00e1lokdo schopen dohl\u00e9dnout skute\u010dn\u00e9 n\u00e1sledky sv\u00e9ho kon\u00e1n\u00ed. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"class_list":["post-1492","post","type-post","status-publish","format-standard","hentry","category-knihy"],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 07:27:55","action":"category","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1492"}],"version-history":[{"count":3,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1492\/revisions\/1495"}],"wp:attachment":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}