{"id":1652,"date":"2018-06-15T00:45:34","date_gmt":"2018-06-14T22:45:34","guid":{"rendered":"https:\/\/www.bubakov.net\/?p=1652"},"modified":"2018-06-03T21:14:04","modified_gmt":"2018-06-03T19:14:04","slug":"kahneman-d-mysleni-rychle-a-pomale","status":"publish","type":"post","link":"https:\/\/www.bubakov.net\/?p=1652","title":{"rendered":"KAHNEMAN, D., My\u0161len\u00ed: rychl\u00e9 a pomal\u00e9"},"content":{"rendered":"<p><a href=\"https:\/\/www.melvil.cz\/wp-content\/themes\/melvil\/assets\/images\/books\/mysleni-rychle-pomale\/kniha-mysleni.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft \" src=\"https:\/\/www.melvil.cz\/wp-content\/themes\/melvil\/assets\/images\/books\/mysleni-rychle-pomale\/kniha-mysleni.png\" width=\"151\" height=\"212\" \/><\/a>P\u0159em\u00fd\u0161leli jste n\u011bkdy o tom, pro\u010d n\u011bkdy lidi kolem v\u00e1s (a ob\u010das i vy sami) d\u011blaj\u00ed tak hloup\u00e1 rozhodnut\u00ed? Jak n\u00e1s vlastn\u011b ovliv\u0148uje reklama a prodejn\u00ed sd\u011blen\u00ed? A pro\u010d lid\u00e9 tak lp\u00ed na tom, co u\u017e maj\u00ed? Pokud ano, kn\u00ed\u017eka Daniela Kahnemana (mimochodem jedin\u00e9ho psychologa, kter\u00fd kdy z\u00edskal Nobelovu cenu) v\u00e1s nadchne. P\u0159ehledn\u011b vysv\u011btluje, ve kter\u00fdch situac\u00edch m\u00e1me sklony ke zkratkovit\u00e9mu rozhodov\u00e1n\u00ed, a jak tyto zkratky p\u0159esn\u011b vypadaj\u00ed. Ano, ztrat\u00edte iluze o tom, \u017ee my lid\u00e9 jsme racion\u00e1ln\u00ed bytosti rozhoduj\u00edc\u00ed se na z\u00e1klad\u011b objektivn\u00edch fakt\u016f tak, abychom dos\u00e1hli co nejv\u011bt\u0161\u00edho prosp\u011bchu. Ale ur\u010dit\u011b se nebudete nudit &#8211; a p\u0159\u00ed\u0161t\u011b, a\u017e uvid\u00edte dal\u0161\u00ed v\u00fdhodnou nab\u00eddku nebo obrovskou slevu, budete v\u011bd\u011bt, na kterou va\u0161i strunu se prod\u00e1vaj\u00edc\u00ed sna\u017e\u00ed hr\u00e1t.<\/p>\n<p>Eli\u0161ka Kody\u0161ov\u00e1<\/p>\n<hr \/>\n<p>Kniha byla za\u0159azena do programu\u00a0<a href=\"\/?cat=14\">Bub\u00e1kov \u010dte<\/a> a byla v\u011bnov\u00e1na novostra\u0161eck\u00e9 knihovn\u011b, kde si ji lze p\u016fj\u010dit.<\/p>\n<hr \/>\n<p><strong>My\u0161len\u00ed: rychl\u00e9 a pomal\u00e9<\/strong><\/p>\n<ul>\n<li>Autor: Daniel Kahneman<\/li>\n<li>Nakladatel: Jan Melvil Publishing<\/li>\n<li>ISBN:\u00a0978-80-87270-42-4<\/li>\n<li>N\u00e1zev v&nbsp;origin\u00e1lu:\u00a0Thinking, fast and slow<\/li>\n<li>P\u0159eklad: Eva Nevrl\u00e1<\/li>\n<li>Rozsah:\u00a0 542 stran<\/li>\n<li>Rok vyd\u00e1n\u00ed: 2012 (1.&nbsp;\u010desk\u00e9 vyd\u00e1n\u00ed)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159em\u00fd\u0161leli jste n\u011bkdy o tom, pro\u010d n\u011bkdy lidi kolem v\u00e1s (a ob\u010das i vy sami) d\u011blaj\u00ed tak hloup\u00e1 rozhodnut\u00ed? Jak n\u00e1s vlastn\u011b ovliv\u0148uje reklama a prodejn\u00ed sd\u011blen\u00ed? A pro\u010d lid\u00e9 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"class_list":["post-1652","post","type-post","status-publish","format-standard","hentry","category-knihy"],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 09:34:21","action":"category","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1652"}],"version-history":[{"count":4,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1652\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=\/wp\/v2\/posts\/1652\/revisions\/1662"}],"wp:attachment":[{"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bubakov.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}